Red Alert for Culture
- idzia13200
- Sep 17, 2020
- 2 min read
Updated: Apr 7
Alerte Rouge, Movement of cultural professions, unions and organizations.
📍Les Arènes, Arles
▪️ Installation iDzia : Architectural lighting, video projection
iDzia and many economic and cultural actors of the city of Arles have gathered at the Arenas of Arles. Illuminated in red, it is the alarm signal to support all the professions of the performing arts and events. An invitation towards our political representatives, an international movement.
On November 18th, the Arles Amphitheater became the site of a powerful symbolic action, bringing together numerous economic and cultural stakeholders from the city. The event, called "Alerte Rouge" (Red Alert), saw this iconic monument bathed in vivid red light, serving as a warning signal in support of all the professions involved in live performance and event production. This initiative, born from the movement of cultural workers and their unions, aimed to draw attention to the growing precariousness of the sector, exacerbated by the ongoing health crisis.
This action, both visual and symbolic, took place at one of the most emblematic locations in Arles. The Amphitheater, a majestic and historically rich site, transformed into a powerful rallying cry for culture and the event industry. With the red light projected onto the ancient stones of this historic monument, iDzia played a part in amplifying the message: the culture and live performance sectors are facing an unprecedented crisis, and immediate action is needed to support these vital industries.
In collaboration with various local partners, including the Théâtre d'Arles, the Association du Méjean, Suds à Arles, Village 42, Rencontres Arles, Luma Arles, and Cargo de Nuit, this mobilization aimed to make the voices of cultural professionals heard. Together, these organizations called for concrete and sustainable support, highlighting that the cultural and event sectors are essential pillars of our society, both economically and socially.
The lighting installation at the Arles Amphitheater by iDzia was executed with technical and artistic precision, transforming this historic location into a symbol of resistance and solidarity. In addition to architectural lighting, projections were used to display messages and images, further strengthening the impact of this visual mobilization. This act not only raised awareness about the situation of cultural workers but also helped to educate the general public on the realities of the performance world, which often remain behind the scenes.
While this movement is locally rooted in Arles, it is part of a broader international initiative, with many cities around the world participating in similar actions to support the cultural professions. It serves as a reminder to everyone that culture is not a luxury, but a necessity, and it is crucial to ensure its future for generations to come.
The "Alerte Rouge" event at the Arles Amphitheater was thus a moment of solidarity, struggle, and hope for cultural professionals. It was a call to action that resonates globally, underscoring the importance of protecting and supporting this essential sector.
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