Jeff KOONS, Vernissage at MuCEM
- idzia13200
- Jun 29, 2021
- 2 min read
Updated: Apr 7
Opening of the exhibition Jeff KOONS, Works from the Pinault collection
📍 MuCEM, Marseille
▪️ iDzia Installation: Sound, Lighting
Jeff KOONS, Vernissage at MuCEM
The opening of the Jeff Koons exhibition, Works from the Pinault Collection, took place at MuCEM in Marseille, an iconic venue for contemporary culture. This event marked the opening of a new chapter in the history of art, showcasing one of the most significant artists of the late 20th and early 21st centuries. As the technical installer for the event, iDzia had the honor of designing and implementing the lighting and sound for this exceptional evening, creating an immersive atmosphere perfectly aligned with Jeff Koons’ works.
Jeff Koons, known for his monumental sculptures and reinterpretations of everyday objects, draws inspiration from banal, familiar items, often from American pop culture. His artistic approach revisits the concept of Readymade, popularized by Marcel Duchamp, and questions the very notion of what constitutes an artwork. In this exhibition, visitors had the opportunity to discover iconic works that transform ordinary consumer objects into monumental pieces of art, prompting the viewer to reflect on the boundary between art and everyday objects.
For the exhibition's opening night, we took charge of the complete sound and lighting setup, ensuring that the spirit of Koons' work was honored while providing an unforgettable sensory experience for the guests. The lighting played a key role in highlighting Koons' sculptures and installations, creating light effects that accentuated the volumes and details of the works. By using specialized projectors and advanced projection techniques, we were able to enhance the space and create an immersive atmosphere, inviting visitors to dive into the unique world of the artist.
The sound was designed to accompany visitors throughout their journey in the exhibition. Discreet audio installations were placed in strategic locations to broadcast a subtle soundtrack, enriching the visual experience without overwhelming the artworks. The goal was to add an extra dimension to the exhibition, ensuring the sound supported the contemplative atmosphere of the event without being intrusive.
This opening night was a true success, both technically and artistically. Thanks to our expertise in sound and lighting, we contributed to making this event a complete sensory experience, where light and sound seamlessly integrated with Jeff Koons' works. It was an honor to participate in the lighting of this major exhibition, which remains open to the public until October 18, 2021.
A big thank you to the MuCEM team, as well as all the partners for their collaboration and trust. This experience was a wonderful opportunity for iDzia to showcase its expertise in creating unique and immersive atmospheres for large-scale cultural events.
Until October, 18, 2021
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