It's Urgent !, a Luma Project

It's Urgent !, a Luma Arles project, under the direction of Hans-Ulrich OBRIST

📍 Luma Foundation, Arles

▪️ Installation iDzia : video installation, lighting

We are delighted to have participated in the installation of the new exhibition "It’s Urgent!" at the Luma Foundation in Arles, a groundbreaking project directed by curator Hans-Ulrich Obrist. This initiative is part of a reflection and commitment to the urgent issues of contemporary life. "It’s Urgent!" was launched in 2019 in Denmark, during the European Parliament elections. For this event, artists were invited to address the present and the future through their creations, focusing on a range of subjects all tied to the pressing concerns of our society.

Initially, the project took the form of a poster exhibition displayed on urban billboards throughout Copenhagen. The main idea was to make art accessible to the public by integrating it into the public space, while encouraging people to reflect on the major issues of our time. In 2021, the exhibition was reinterpreted in a more immersive and impactful way at the Luma Foundation in Arles, where iDzia was responsible for the video installation and lighting.

Our team brought its expertise to set up video projections that immersed visitors in a unique visual and sensory experience. These projections were designed not only to display the artists’ works but also to enhance the atmosphere and the message conveyed by the exhibition. We carefully planned the lighting to highlight the artworks and create an immersive environment that encouraged reflection and emotion. Every detail was thought through to foster a deep interaction between the public and the exhibition, while allowing the works to fully unfold.

The exhibition "It’s Urgent!" is much more than a simple art display: it serves as a call to action, raising awareness about urgent social, political, and environmental issues. Through the works and the way they are illuminated, this exhibition encourages each person to reflect on their own responsibility in the world around us.

As a key player in this event, iDzia contributed to making this experience possible, ensuring that the audiovisual technology supported the message and impact of the works. We are proud to have participated in such a meaningful project and to have worked with the Luma Foundation to deliver a high-quality artistic experience. This project is a great example of how art and technology can come together to inform and provoke the public.

We extend our heartfelt thanks to Hans-Ulrich Obrist and the Luma Foundation for their trust, and we look forward to seeing where this project will go in the future.

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@luma_arles // @idzia_audiovisuel