Exposition " Time is on your side "
- idzia13200
- Jul 15, 2023
- 2 min read
Updated: Mar 28
Publicis Luxe, Exposition Time is on your side
📍 Le Collatéral, Arles
▪️ iDzia setup : sound, light and video
Exposition " Time is on your side "
From July 5 to 14, 2023, Publicis Luxe presented a unique experience during the Rencontres de la Photographie in Arles with the collective exhibition Time is on your side, held at the Collatéral, an iconic venue in the city. This first collaboration between the agency's creatives, photographers, visual artists, and musicians brought together six multidisciplinary works, each exploring a different aspect of time. The exhibition represents an innovative artistic approach, where each piece prompts deep reflection on how we perceive and experience time in our everyday lives.
Time is on your side invites the audience to reconsider their relationship with time through various perspectives. The concept of time as memory, which erases and consecrates, is highlighted through works that capture and elevate the transience of our existence. The notion of time as an echo, where each action responds to the one that preceded it, challenges us to think about cycles and the consequences of our actions. Lastly, the idea of time as matter, flexible and malleable, presents a more personal vision: the time we endure or choose to reclaim. These powerful and universal themes are explored by artists from diverse backgrounds, offering a visual, auditory, and emotional experience that is both immersive and thought-provoking.
The iDzia technical team played a key role in bringing this exhibition to life. With their expertise in sound, lighting, and video, iDzia created a unique atmosphere where the interaction between art and technology elevated each work. The sound was carefully orchestrated to complement the visual experience, adding an additional sensory dimension to the installations. Lighting was strategically used to enhance the particular atmospheres of each piece, creating a fully immersive experience. Video, in turn, was employed as a powerful tool to extend the exploration of time, providing a dynamic visual element that perfectly complemented the physical works.
The Time is on your side exhibition not only invited reflection on time but also created a sensory experience that allowed the public to rediscover time in a new light. The multimedia installations brought abstract concepts to life, transforming them into tangible, deeply emotional experiences. It was an opportunity to pause, observe, listen, and feel time in a different way. Thanks to iDzia's technical installation, this exhibition offered an unforgettable and immersive experience, where time, both omnipresent and elusive, became a true ally.
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